Be part of Suite Spot podcast host Ryan Embree, and hear in to the celebratory 100th episode where we choose you, the listener, down memory lane and reflect on all the intriguing content material we have lined on the podcast more than the last 4 several years, as properly as go over impending new material that listeners can appear ahead to this fall.
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Welcome to the Suite Spot where hoteliers check in and we look at out what is trending in resort advertising and marketing. I’m your host, Ryan Embree. Hello there everybody. And welcome to the 100th episode of the Suite Spot. Thank you all for becoming a member of me. This is your host for the hundredth time, Ryan Embree I’m just so happy that we finally produced it to this episode. This is a incredibly humbling expertise. You know, we started this podcast, this electronic promoting podcast back again in 2018. It is just so significantly help from Travel Media Team and, my teammates in excess of the several years. I don’t forget the very first episode when we have been striving to make a decision on the identify. We had, a few unique names. We landed on the Suite Location and right here we are at episode 100 4 years afterwards, just some rapid information just before we get began. And we surely are gonna share some material currently, but this podcast is, streamed about SoundCloud, iTunes, Google Podcasts, Spotify. Now about this earlier, back again in 2021 and Stitcher as perfectly, we have bought above 50,000 plays and 600 followers from all those internet sites. So again, just so humbled and grateful for all of our listeners out there, anywhere you are listening from. So today with episode 100, this sort of a celebratory milestone, I figured what we do currently is probably essentially count down some of my favourite and definitely the most performed and well known tracks that we have experienced above these past a hundred episodes. We coated a lot of subjects when it will come to lodge digital marketing and advertising. And it’s funny to listen back again to some of the first couple episodes. The subject subject in which we communicate about on the Suite Place is technological innovation is social media is reputation management for, for hotels, and this technology developed so speedily. So exciting to go back again to all those to start with few episodes, to see what we have been conversing about and, and how that actually bridges to these days and see how significantly things improve. So let us begin the countdown, the range just one. So we’re not gonna work backwards. We’re gonna get started at range just one and do the job our way down. Variety one, really episode 84, how to marketplace your hotel’s breakfast solutions. And we did not anticipate for this episode to be so well-known, but it would make feeling, correct? 1 of the factors I know I’ve talked about on this podcast, 1 of the factors that genuinely adjusted the most through these, these last few yrs with the pandemic is how a hotel serves breakfast to his visitors. It’s a staple. It is something that we’re all utilized to as tourists coming to the residence, looking at that breakfast buffet, viewing that waffle maker, at times that hot breakfast, that continental breakfast and how that’s definitely altered, correct? And certainly it started with the pandemic of a health and fitness and basic safety difficulty of trying to reduce near call in between your guests and your staff. But then it is type of also in 2021, 2022 has grow to be a staffing concern, suitable? A good deal of hotels even now are struggling with this, and they are not capable to workers their breakfast region. They are not equipped to maintain up with the company that are coming in and out cleansing following them producing positive that the food is currently being refreshed. So, you know, this episode, we took a deep dive into declaring not only how to marketplace your breakfast options, but how to established the suitable expectations of what your breakfast choices are at present, because there’s just these a significant spectrum there of wherever resorts are at. And some of that also relies upon on wherever you are found in the country, suitable? We noticed some elements of the place, that were being a whole lot slower receiving back to estimate unquote regular and had constraints at their inns. So it was more difficult for them to get back again to that breakfast that guest have occur to adore. So if a traveler was traveling from one put of the place to a further spot, and they were expecting this mainly because all the hotels in their area were again to typical that could direct to issues. So this was a great episode, tremendous, super well-known, yet again, type of a shock, but you know, when you truly sat down and assume about it, definitely not that astonishing because of the heritage of the previous pair yrs, amount two was episode 94 and this, it definitely speaks to what I talked about at the starting of this episode, correct? The evolution of points like social media technologies, and how a lot that variations just months or, or a long time around years, this episode was all about Instagram reels for inns, ideal? So we pride ourselves at Journey Media Group at staying at the forefront of lodge, digital advertising and marketing. We are the gurus. And a single of the matters we look for is new styles, trends, and functions, specifically when it comes to social media platforms, cuz which is what we do for motels. We associate with them. We assist make personalized material for inns on places like Twitter, Facebook, LinkedIn and Instagram, suitable? We know how well known Instagram is, in particular with the younger travelers, millennials and gen Z. And just one of the things that Instagram had not long ago launched was Instagram reels. And this was a feature that was genuinely pointed at TikTok, ideal? And they ended up striving to it’s possible steal some of that market place share. These have been these sort of 30 to next clips that end users could share on Instagram kind of like Tik Toks in order to either encourage issues on assets, endorse amenities, breakfast possibilities like we just talked about. So this was a new function that was recently introduced from Instagram. And this episode was completely excellent. We introduced somebody from our social product staff on as a visitor speaker to form of wander us as a result of how to use and what some ideal practices are for Instagram reels. Quantity three was episode 80, how to market place your hotel’s new renovations. Appropriate? So a person of the items that we really centered on throughout the pandemic for accommodations was of course how to get far more occupancy in a time wherever vacation just wasn’t taking place, correct? Other than out of necessity. But some hotels made the decision to go a completely distinct route and shut down totally to truly do some new renovations, right? To renovate that foyer or completely redo their rooms or features. And when we bought out of the pandemic, they, we had these practically manufacturer new lodges, renovated inns that we were being hunting on how to market and market. So we shared some genuinely wonderful ways, strategies and best tactics on how you can share on social media, build some enjoyment, talk to that and your evaluate responses, your status management, because you’re only new for so extended. I don’t forget that was just one of the key phrases that we were conversing about. New is new for just a short amount of time. So you want to take advantage of it even though you can. There’s really new renovations is some of the best moments to get these five star evaluations and truly place your very best foot ahead out there with these types of a big, enormous money expense. We know, come about with renovation. Variety four of our most well known episodes at any time on the Suite Spot. This was episode 86 arranging your hotel’s 2022 social media calendar section one particular. So this was these kinds of a huge episode that we in fact had to do two sections of it. And this is actually a single of my favorite episodes. We experienced Aislynn Roberts on and she’s a person of our workforce members from consumer success. And she speaks to lodges on a day by day foundation trying to come across inspiration for them to obtain posts about events, neighborhood stories, amenities, capture bookings through social media. So what we resolved to do was just take a calendar, the 2022 calendar. And we went through just about every single season and commenced to fill out that calendar, give concepts for the summer months, the spring, the winter season and the tumble to aid hoteliers fill that calendar out with just thrilling articles. And all over again, this was just just one of my favourite episodes, actually just having resourceful and, and sharing with lodges. Some actually, genuinely one of a kind techniques to, to spur engagement on their social channels. Quantity five was episode 83 highly developed sentiment assessment and reporting. Now this was with Jason Lee, our main engineering officer, most likely one particular of the most recognizable voices on this podcast. He’s been with me a great number of situations. And the reason is, is mainly because accurately what this episode was all about. A new rollouts for Journey Media Group, electronic solutions for resorts. So Jason and his products and progress workforce had been tough at work. Have been basically diving deeper into insights and knowledge from guest feed-back. And this episode is all about that. Speaking about how we get that information from guest opinions and how we give that facts again to the hotelier to make smarter operational and cash decision. So this was a truly fantastic episode accomplishing a hundred podcast episode could not have been performed devoid of the assistance of my advertising and marketing team and the assist of Vacation Media Team and listeners like you. So I want to thank you, but we’ve also had some friends exterior of the Journey Media Group firm, sign up for us, some definitely large names in the field. I don’t forget we had a couple episodes of Yan Phitom from STR all through the throes of the pandemic exactly where we talked to him about, you know, what was on the horizon. What was the STR data expressing to us which could offer clues? Because we experienced hardly ever been by way of one thing like that in the industry we have been by way of recessions ahead of, but very little, very little like we saw the previous few a long time, oh, we had hospitality influencer. Rupesh Patel on to talk about reputation administration and how critical that is for his lodges and, and what he’s performing right now. Michael Curran from Aimbridge Hospitality and Kirk Petterson from Siteline hospitality. So some major gamers from resort administration teams just join us and, and give ideas and methods on digital internet marketing. And I’m so grateful we have so many much more company not ready to get to right now, but grateful for. So if you haven’t checked out some of individuals episodes, please do bring about they’re incredibly, quite insightful. And through executing this a hundred episodes value, we have also have some seriously one of a kind annual episodes that we do every single single year that I’ve truly occur to like and are some of my favorites. One particular of them is with our VP of item and growth, Patrick O’Brien. He will come on every single calendar year and we appear at the major five sentiment tags for lodges across the state. You know, we have talked about cleanliness, which was a massive tag and topic all through the pandemic, obviously, and Patrick not only shares this data with us, but he also shares strategies that you can respond to assessments as nicely as leverage this data for your social media internet marketing and internet websites. A different yearly episodes we do with is with our president Dana Sanger. We do a year in critique at the finish of every single calendar year, just talking about the wonderful accomplishments that the Vacation Media Team workforce have accomplished and, and milestones and plans that they’ve hit as nicely as the worth that we’re able to present for our resort partners. We’ve been in hospitality, as I have described right before for around 40 a long time and, and have accommodations that we function with across the country. So this is a definitely neat episode to type of mirror on all the issues that we have completed to enable more these partnerships and provide on new and present associations in the business. And then final year in 2021, we had just one of, I would say the coolest collection. And this was currently being in a position to hear to you, our audience, the listeners, the resort listeners out there, and what they were being capable to do is share their stories of what we called hospitality heroes. So we experienced a, a amount of episodes that we did in this collection just to realize some of those people hoteliers that went above and over and above for the duration of what anyone argued the toughest time for our business. And there ended up just some remarkable, wonderful tales. And it was just these kinds of an honor to share those more than a channel on a discussion board like this. And with that, I am pretty enthusiastic to announce that we are accomplishing a 2nd series, which is likely to be named Hospitality Trailblazers, exactly where we are gonna take some of the greatest and loudest voices in the resort sector. And we’re gonna invite them on the Suite Place. We’re gonna speak and we’re gonna select their brain, ask them what they think about what is what is on the horizon. What they think are some suggestions and tips. When it comes to digital marketing for their administration group, we are gonna have some genuinely, definitely terrific friends and I am super stoked about it. So you are hearing about it in this article. To start with a lot more aspects to come about Hospitality Trailblazers. This is our 2nd collection that we have performed to kind of really amplify the voices of our sector. For the reason that once more, we, we, we’re these a limited knit group, but once more, as we wrap up today, I just wanna thank every person. My Travel Media Team staff, my internet marketing group for all the challenging work that they’ve place into this, a hundred episodes is no easy feat. I wanna thank you. The lodge listeners and invite you. I know if you’ve been listening to us for some of these episodes would invite you to go away us a critique. We’d adore to hear your reviews and opinions about what we’re undertaking, ideas about what you’d like to listen to for our up coming a hundred episodes. So this is Ryan Embree signing off for the hundredth episode. Thank you. Thank you. Thank you. And we will chat to you subsequent time on the Suite Place. To sign up for our loyalty method, be absolutely sure to subscribe and give us a 5 star examining on iTunes. Suite Place is developed by Vacation Media Group. Our editor is Brandon Bell with go over artwork by Barry Gordon. I’m your host, Ryan Embree, and we hope you enjoyed your continue to be.