Unique gift, accessory wholesaler opens to start with storefront in Augusta

Sisters Brianne Martin and Danielle Harmadi have their items in 3rd-occasion stores throughout the region, but now they are launching their very own store in downtown Augusta.

Their small business, Freshwater Design and style Co., sells gifts and accessories in 425 destinations in the U.S. and Canada. Keychains, wall art, pet extras and a lot more are produced with variations of lakes, mountains and the terrific outside in brain. Harmadi explained their type as that of an easily neat lake property in Tahoe.

“The desert’s proper there, the lakes are proper there, the mountains are correct there,” she said. “We sort of wished it to truly feel like, when you walked into the retailer, yeah you might be in downtown Augusta, but it transports you someplace else.”

“Since we’ve lived all more than, our type is type of just pulled from all the places that we’ve lived,” Martin mentioned. “We appreciate our mother nature, we appreciate our pets and anything, so we have a small little bit of anything for absolutely everyone.”

Sisters Danielle Harmadi, left, and Brianne Martin describe how they took inspiration from traveling and the natural sights they love to create the decorative items, accessories and artwork for sale by their business, Freshwater Design Co.

The sisters are at first from Wisconsin. Harmadi learned pyrography, which is also recognised as wood burning, although on a Utah ranch. Martin studied graphic design at University of Wisconsin – Stevens Level. The two blended their artistic abilities for Martin’s wedding, and soon after the marriage ceremony, they determined to get started crafting for shoppers. They began the company in 2016, collaborating virtually due to the fact they lived aside, until eventually Martin quit her work and moved to Augusta to dwell and do the job with Harmadi.

Freshwater Design Co. makes custom leather gifts and accessories for 425 businesses and at its own store on Broad Street in Augusta.

“We observed the possible rather early on that it could be one thing even larger,” Harmadi said. “It was just form of a travel fund for us. We enjoy to vacation, so we wished to just make a minimal further cash. We hit some early-on objectives and ended up like ‘Hey, let us it’s possible make this a occupation.’ ”

“The Augusta Current market was our first at any time market place or competition that we did, and then, at the time I moved down, we started out performing larger shows,” Martin said. “So we would journey to Atlanta or Charleston, just in the Southeast.”

They started with working with wood, and over the following three yearsprogressed to other supplies like leather-based and velvet. But although it authorized them to promote and mature a adhering to, the touring was exhausting. In 2020, they resolved to go wholly wholesale.

Danielle Harmadi, co-owner of Freshwater Design Co., works on custom keychains in the Broad Street storefront.

“We created our wholesale line and we made a beautiful booth that we set up at the Atlanta market,” Martin said. “We went there for the week and we got 17 new accounts, so 17 outlets, positioned bulk orders to have our product or service in their shops all about the state and it was wonderful.”

They upgraded their tools and equipment to triple their products, but had been performing out of a huge chunk of Harmadi’s property. They had been given an possibility in early 2021 to move into a key place on Wide Road in downtown Augusta, and after significantly deliberation, they jumped on it.

“This is type of our eyesight for some thing we wanna do,” Harmadi said. “We have about 30% of our product or service in here and 70% products we like, merchandise with tales that give back and things like that. But, eventually, we’d like to have a several Freshwaters during the country.”

Freshwater Design Co. sells its merchandise in 425 locations across the U.S. and Canada, but its store on Broad Street in Augusta, Ga., is its first brick-and-mortar storefront.

Martin said they are on the lookout forward to connecting with the other regional suppliers, but they are specially hunting ahead to bringing their business experience-to-face with prospects.

“We have been so on the net and on social media and every thing, it’s gonna be so awesome to have a brick and mortar where men and women can come in and we can chat to people and see them and have them react in individual to our goods,” she reported. “It can be been a prolonged time coming.”

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